Key Job Purpose
Lead aggressive share gain of Mobile Financial Services in a very competitive market.
Manage and grow Mobile Financial Services through brand-driven and category driven innovation, activation and brilliant implementation of the platform.
Achieve brand share share and profitable profit grow targets through translation of brand and marketing plans into market-implementation and customer plans.
Champion the consumer needs and brand passion within the overall business.
Champion competitive behaviour and mindset throughout the business and translate it into targeted marketing activities to grow brand share.
Deliver market-and-customer-knowledge driven input into innovation platform projects and brand planning to ensure requirements of ready meals and red meat categories will be met in the future.
Lead market implementation and develop world-class activation.
Principal Job Responsibilities
Development of a share-growth-oriented marketing plan that seizes opportunities in innovation, renovation and market activation implementation.
Represent consumer (insights), brand strategy and product/service quality requirements as part of a cross functional team.
Develop & lead implementation of market activation platforms and ideas based on the brand vision working with agencies for the brand
Translate marketing plan into a business framework and optimise commercial opportunities (identify threats). Fee into monthly and annual planning processes.
Develop and implement 12 to 18 month roadmap including product range & quality, brand build & value delivery for consumers.
Pro-actively feed market, category and customer requirements into platform innovation projects.
Champion optimal launch of innovation platform.
Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
Management of marketing budgets within agreed targets and align with customer advertising activities.
Qualification and experience
Minimum: Bachelor’s Degree Marketing or equivalent
3-4 years classic brand management experience in a FMCG, Banking or Telecommunications industry
Business management and brand development experience
Good communication skills
Ability to handle multiple activities
Ability to work under pressure
Performance and result oriented
Strong interpersonal and Negotiation skills
Applications accompanied with detailed Curriculum Vitae and certified photocopies of Birth Certificate, I.D. and Educational qualifications should be sent .
Expiry Date: May 19, 2019
To apply for this job please visit netone.co.zw..